Initially envisioned as a concept store by MGI, Max’s Express was developed to cater to a younger set of patrons who grew up and love Max’s fried chicken. Originally located inside the University of Santo Tomas, Asia’s first university and one of the Philippine’s top universities, Max’s Express uses design elements that gives a more youthful vibe to match it’s newly developed menu geared towards the younger set.

Working closely with Ms. Patch Silva of Silva Design Studio and MGI, JFRA Design was able to achieve this vision through it’s architecture and overall design.