Located in the former University of the Philippines Integrated School (U.P.I.S.) compound, the newly opened University of the Philippines Town Center Mall along Katipunan Avenue Quezon City, Max’s Katipunan made use design elements that were first implemented in the Max’s Express store to have a younger and modern vibe. The use of new wall graphic designs developed by Max’s Group Inc , colourful floor tile patterns and use of local wood materials to bring warmth to the space, the store emanates a youthful and family oriented vibe being surrounded by the top Philippine universities and nearby residential areas.