The first Philippine branch of the famous Singapore based restaurant opened its doors at the SM North Edsa in 2011. JFRA Design was chosen by its Philippine franchisee and Bento Holding Pte. Ltd. Singapore to design all its Philippine stores. Working closely with the owners from Singapore and having travelled and seen the design, look and branding of the stores in Singapore, JFRA brought the brand’s distinct architecture identity in its Philippine branches.