Marketing has always been the cornerstone of an organisation’s success and expansion. It is a business’ way of relaying its message to their consumers through different communication tools. Marketing takes into consideration targets, reach and customer profiles.
Architecture, on the other hand, is the art or practice of designing and constructing buildings. Architecture is an art and a science, taking away one element will render the practice non-existent.
Facility branding makes use of marketing concepts in the design and construction of buildings and using the building or structure as a tool to reach out to its customers. It uses the space to illicit a certain feeling from its users – similar to a how marketing collaterals tend to relay the message of a company.
Facility branding is a specialised approach in design and construction. There are only a few architectural firms in the Philipines who go through a tedious process of discovering the values, culture and essence of a company.
JFRA Design is family-owned architectural firm specialising in facility branding. They are able to customise a space to make sure that it leaves a mark on its users. For more information on how facility branding can be used as a marketing tool for your business, you can send an email to info@jfradesign.com.ph.